Quickfire and Betfair sign Content Supply Deal
- February 6, 2014
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Betfair, a growing company in the online gaming industry is based in the UK. It operates as an online betting firm and has now announced that it has signed a deal with Quickfire. Quickfire is powered by Microgaming and the agreement between the two companies is about a content supply deal. This deal will ensure various mobile and casino solutions for all its online casinos.
Niki Longmuir, the product manager at BetFair commented about the content supply deal sealed between the two companies. He said that BetFair was really impressed due to the quality and volume of the content provided by Quickfire. In addition, he added that Quickfire is committed to delivering the best of the games on a regular basis.
Nici Longmuir also said that the games released by the Quickfire platform fit with the demography of the players in Betfair. Along with that, he said that it fit very well especially with the tablet and mobile offering, which consists of some of the best mobile games available in the market today. He concluded by saying that Quickfire would provide their quality content on a regular basis to meet the requirements of the customers and this would develop more as technology advanced.
Ashley Sandyford-Sykes, the head at Quickfire platform commented about this too. He said that Quickfire would work as the best addition for Betfair as the slot games, mobile games and branded content would definitely cater to a huge customer base. He concluded by saying that they are looking for a long relationship with each other.